Facebook wants to own the internet. It wants to be the first and last
place you go when logging onto your computer, and it’s doing that by
becoming far more than just a social network. The company is best known
for its News Feed where you primarily see updates from your friends and
the pages you follow. But there’s also Facebook’s "trending" section,
which is all about what’s hot. It’s almost as if it was created by a
middle-aged father whose prime was in the ’70s and can’t bear to think
he’s lost his cool. And now he knows what the kids in high school are
talking about.
The trending section displays 10 of the most popular stories on
Facebook related to trends, politics, science and technology, sports,
and entertainment. The biggest fault with this section, however, is that
whatever’s been lucky enough to make it to the top doesn’t necessarily
deserve to be there. For example, this is currently the number one
trending article on my News Feed: "Kim Kardashian: TV Personality
Photographed With Blond Hair at Kanye West’s Yeezy Season 3 Show." Why’s
it there? Just because enough people are liking, commenting, sharing
and viewing the article, either with genuine care or out of
curiosity/dismay.
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