LG hasn't exactly been setting the world on fire in the smartphone market in India. A Canalys report said the company is losing market share in the country. In a refreshingly honest take, LG India MD Kim Ki-Wan calls the company's position in the Indian smartphone market "shamefully poor". Ki-Wan was speaking to journalists at the LG manufacturing plant in Ranjangaon, around 50km from Pune.
"Even though I claimed that LG already number 1 in India [in categories such as TVs, and home appliances], speaking of mobile phones I feel shame. I don't like to make excuses," Ki-Wan says. "In mobile phone, if you check, the quality , design, function, everything - no reason to be, you know, number 10 [in terms of] market share in India."
He believes getting marketing and sales strategies right is the key to success in India. "If we do marketing and sales activity properly we will gain market share also. Even though our current position for the LG mobile phone is very shamefully poor," Ki-Wan says. "[I] never give up. I will show you in a year. LG mobile phone will be [among] top three brands in India. I am preparing high-end and low-end [smartphones] also."
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